THE LINK BETWEEN COLORS AND EMOTIONS


As we all know color is light and as such it enters through our eyes. It is visible because it reflects, bends, and refracts through all kinds of particles, molecules and objects.

Color is also energy penetrating our skin and causing chemical reactions within our body which can in turn influence emotions. This explains why we label colors with terms denoting affect such as “sad” colors, “happy” colors, or “calming” colors.

“EMOTIONALIZING” COLORS


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