Category: social bonding

  • THE DRIVING FORCES BEHIND SOCIAL IDENTITY

    THE DRIVING FORCES BEHIND SOCIAL IDENTITY

    Social identity or in-group identification is motivated by two forces; one is death anxiety, and the other is self-esteem. Death anxiety is an unconscious force that arises from the awareness of our mortality, while self-esteem functions as a mediator between death anxiety and in-group identification. More particularly, social identity allows the individual to achieve symbolic…

  • EYE CONTACT AS BODY LANGUAGE

    EYE CONTACT AS BODY LANGUAGE

    Eye contact serves a social function, which includes creating intimacy and showing social competence. In social anxiety, however, it is a source of anxiety leading the individual to avert direct gaze What is less known is that eye contact is typically averted in situations where there is a high cognitive load (i.e., cognition refers to…